The Clean Label Project Is Using Bad Science To Scare Us About Our Children’s Food

FUD, which stands for fear, uncertainty and doubt, is a disinformation strategy dating back to the early 20th century. It was perhaps most famously employed by Microsoft, which integrated it as a corporate practice to grow market share. As Tom Laskawy described it in Grist:

The concept may go back as far as the 1920s, but it was Microsoft (inspired by IBM) that institutionalized it as a corporate practice.  FUD was (and to some extent is) a strategy designed to maintain Microsoft’s hold over its customers. “Sure,” Microsoft sales reps would say, “You could switch to [Apple/Linux/Lotus Notes] but here’s what will happen…” They would then shower wavering customers with horror stories about the competitor’s reliability, compatibility, even viability as a company. It was, as we know, very effective.

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